Services

Four practices. One goal: growing your net revenue.

Every service can be activated on its own or in combination. Most of our clients run all four — they work better together.

01 / Performance

Performance Advertising

We manage paid budgets ranging from a few thousand euros per month up to six-figure monthly investments. Our edge: rigorous account structure paired with daily optimisation driven by data, not intuition. We work both standalone and alongside your in-house team or other agencies.

Full account & platform audit
Full-funnel strategy: awareness, consideration, conversion
Search, Shopping, PMax, GDN, YouTube set-up
Meta Advantage+ and custom segmentations
TikTok Spark Ads and Video Shopping Ads
Microsoft Ads, Pinterest, LinkedIn when relevant
Iterative creative testing (UGC, static, video)
Manual and algorithmic bid strategies
Reporting on Looker Studio or BigQuery
02 / eCommerce

Shopify development & management

We have an in-house Shopify department: design, custom theme development, integrations, maintenance, CRO. We build stores that are advertising-ready from day one — clean feed, solid tracking, above-average Lighthouse scores.

Custom Shopify theme (Online Store 2.0)
CRO and A/B testing on product pages
Advanced product feed (Productbulkr-ready)
GA4 + Shopify GTM + server-side tracking
Evolutionary maintenance with dedicated SLAs
03 / Tracking

Tracking, Analytics & Data

We implement Google Tag Manager, Google Analytics 4 and the full tracking chain for every paid source. Our default starting point is server-side GTM on Google Cloud — because tracking that breaks the moment a browser blocks cookies isn’t tracking, it’s a placebo.

GTM and GA4 implementation from scratch or audit
Server-side GTM on Google Cloud / AWS
Consent Mode v2 and GDPR-compliant cookie banners
Meta CAPI, TikTok Events API, Pinterest API tracking
Data-driven attribution and MMM on request
Raw data export to BigQuery and Looker dashboards
Per-client tagging documentation
04 / AI

AI Tools & Comparison Shopping Service

We operate two proprietary tools: Productbulkr (our CSS) to bring down CPC on Google Shopping, and Pilot, the optimiser that automates bidding and budget across Google Ads and Meta Ads. On top, a set of in-house automations for feed cleaning, creative variant generation and anomaly monitoring. The goal isn’t to replace people — it’s to free up strategic thinking time.

Productbulkr CSS for Google Shopping (lower CPC)
Pilot — bid & budget optimiser for Google Ads and Meta Ads
AI feed enrichment and normalisation pipeline
Static and dynamic creative asset generation
Spend, CPA and CTR anomaly monitoring
Automatic report digests for account owners

Let’s open a new account, or fix the one you already have.

Send us a brief, an access to your Google Ads, or just a question. We reply within one working day.

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