Nouvelleseclair is an editorial project that collects News from selected info sources and re-publishes them each morning.
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Using technology we tag each user who lands on .
Those users are then re-targeted on RTB platforms where Adverstising formats referred to their search interests are shown to them.

This advertising strategy allow us to promote merchants not only through  website but also  following them  during their online journey.

Our audience is then increased using Lookalike feature, that allow us to bring the advertising formats to an higher number of potential customers.