The tools we use on your accounts, every day.
Two tools built in-house, designed to take repetitive work off the account managers’ plate and give back hours of strategic thinking. Available to every Ad Intend client, included in the fee. We don’t sell them as standalone SaaS.
Productbulkr
Same Shopping traffic, lower cost per click.
Productbulkr is the Comparison Shopping Service we run ourselves. By publishing your Shopping campaigns through a CSS — instead of through standard Google Shopping — you access a native Google mechanism that effectively gives you more clicks for every euro spent, while keeping the same visibility on Product Listing Ads.
On top of the CSS engine, we built an AI pipeline that handles what’s normally the most painful part of Google Shopping: cleaning and enriching the feed. Product titles rewritten for query matching, missing attributes inferred from descriptions, GTINs normalised, variants grouped consistently.
Bid management works at the category and real-margin level (not just product price): campaigns tend to invest more where margin justifies a higher CPC, and pull back spend where the product yields little even if it converts well.
What it actually does
Lower CPCs
Up to 20% lower effective CPC on Shopping campaigns at equal positioning. You verify it in your own Google Ads data.
AI feed enrichment
Titles, attributes and categories rewritten automatically to improve commercial query matching.
Margin-aware bidding
Bidding logic that weighs real product margin, not just the shelf price or historical ROAS.
Multi-feed, multi-country
Manage differentiated feeds across countries, languages and price lists. One operational console.
Compatibility
Integrates with Shopify, WooCommerce and custom stores via CSV export or API.
Unified reporting
Productbulkr data lands in the same dashboard as the rest of paid. No separate consoles.
How we get you onboard
Feed audit
We analyse your current product feed and pinpoint quality gaps, disapproval errors and enrichment opportunities.
CSS migration
We reassign your Shopping campaigns to Productbulkr as CSS partner. Technical move, zero downtime on the campaigns.
AI pipeline onboarding
We turn on feed enrichment, bidding rules and category mapping. Typically 5 working days end-to-end.
Run & optimise
Daily monitoring. You see the savings in Google Ads, we run the engine behind it.
Integrations
Pilot
One console to optimise Google Ads and Meta Ads together.
Pilot is our bid and campaign optimiser. It plugs natively into the Google Ads and Meta Ads APIs, analyses campaigns in real time and proposes optimisation actions — bid changes, budget reallocation, pauses, scaling — that are only executed once the account manager approves. No blind autopilot.
The goal isn’t to ‘let the algorithm decide’ (Google already does that with Smart Bidding, Meta with Advantage+). The goal is to coordinate the two algorithms, feed them consistent signals, and take the decisions the platforms can’t take on their own: shifting budget between Google and Meta, pausing a creative that’s collapsing, anticipating seasonality.
Pilot works on three levels: continuous monitoring (anomalies, KPI drift), AI suggestions (what to do, why, estimated impact), assisted execution (one click to apply the action coherently on both Google and Meta). Every action is logged: zero changes that ‘come out of nowhere’.
What it actually does
Native API connection
Plugs directly into Google Ads and Meta Ads via official APIs. No scripts, no fragile Google Sheets.
Budget pacing
Distributes monthly budget across days, campaigns and channels based on seasonality and real performance.
AI suggestions
Proprietary model that proposes actions with estimated impact, reasoning and recommended timing.
Anomaly alerts
Instant alerts on ROAS drops, CPA spikes, budget burnout, disapproval errors, share-of-impression drops.
Human approval
No automatic changes without account manager sign-off. Configurable per action type (e.g. auto-pause below threshold).
Cross-channel view
Unified dashboard showing Google and Meta side by side, with shared attribution and aggregated budget.
How it works, live
Connect
You link your Google Ads and Meta Ads accounts via OAuth in 2 minutes. Standard read permissions, write only on the fields that need it.
Discovery
Pilot maps account structure, active campaigns, budgets and historical KPIs. It generates the first account-health report.
You set the rules
Together we define alert thresholds, allowed automation levels, priority KPIs and operating windows. Pilot works within those guardrails.
Daily ops
Every morning you get a checklist of proposed actions. You approve what makes sense. Pilot executes coherently on Google and Meta.
Integrations
Let’s open a new account, or fix the one you already have.
Send us a brief, an access to your Google Ads, or just a question. We reply within one working day.
Get in touch